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3 Reasons Why Video Prospecting is Everything in 2017

By James Snider

Video Prospecting

Video is taking over the internet. That’s undeniable. Cisco has predicted that by 2019, video will account for 80% of all internet traffic. So if video is becoming such a necessary part of a company’s internet presence, why are so many companies not making use of it as part of their strategy to build pipeline?

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Confessions of a Junior Marketing Executive

By Punch!

Junior Marketing Executive

It’s Wednesday morning; ‘humpday’ some people call it. The middle of the week, where the next weekend can seem as distant as the last one if you’re stuck in a job you don’t like. I’m so glad I’m not one of those people! Luckily, I work at Punch! as a junior marketing executive, so when […]

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How to Find Your Ideal Client Profile [Free Template]

By Chris Muldoon

Ideal Client Profile

“Who are the best type of clients for my business?” It’s a question everyone responsible for sales at an organisation asks themselves at some point. And it’s easy to see why. Knowing which prospects have the potential to not only start working with your company but stay with you for a long time is invaluable. […]

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Modern Selling – 5 Ways to Delight the Buyer of 2017

By James Snider

Modern Selling

In 2017, much has changed in the way that B2B buyers go about seeking and purchasing solutions to their problems. What worked 40, 30, 20 or even 10 years ago, is far less likely to today. Traditional sales methods and techniques just don’t cut it with the savvy, informed modern buyer.  So here are five […]

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What is Sales Development? (And Why You Need It)

By Chris Muldoon

What is Sales Development

Account Development. Inside Sales. Demand Generation. Hybrid Sales. Account-Based Marketing.  Confused? We don’t blame you. Often the myriad of terms to describe the different bits of the sales process can stump even those of us who work in sales and marketing, let alone our prospects. But there’s one term we thought it was important to clear up […]

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How to Build Sales Pipeline [Free E-Guide]

By James Snider

Build Sales Pipeline

Building a good quality sales pipeline is as important today as it has ever been, but the way buyers make purchasing decisions has changed dramatically.  The need for a prospecting and sales strategy that works for the modern buyer begs the question – how can we build sales pipeline effectively in today’s environment?

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November’s LinkedIn Roundup: Now You Know?

By Jasmin McVeigh

As the countdown to Christmas begins, we thought we’d give you the best gift of all… some fantastic social selling and lead generation insights which will leave you feeling motivated in the last few weeks of the year!

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The Case for Social Selling [Slideshare]

By James Snider

Case for Social Selling

Back in 1996, if you’d asked someone about their social network, they’d have probably listed the guests they invited to their last dinner party. Now we live in an era when our social networks can involve hundreds of friends, and potentially millions of followers.  The question for B2B companies is how best to use the […]

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What to Look for in a Salesperson – The Top 5 Characteristics

By James Snider

Great salespeople are always going to be integral to the success of a business. Whilst every salesperson is different, there are certain characteristics that the top salespeople seem to possess. We find out what to look for in a salesperson and why those qualities are so important to those who excel at sales.

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Your Customer Decision Making Process – The Five Steps

By James Snider

Knowing what your prospects are thinking is key to understanding how they decide which products and services to purchase. It also how to market your company effectively to take advantage of the customer decision making process. We look at the five steps that the modern buyer takes before making a purchasing decision.

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Lead Scoring – Everything You Need to Know!

By Chris Frampton

Lead Scoring

An effective inbound marketing strategy can work wonders for a business looking to grow. Two questions remain, however. How do you gauge the leads being generated and how do you move them through the buying journey? Lead scoring and lead nurturing are the answer.

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The Best Time To Call

By James Snider

So when exactly is the best time to call your prospects in order to try and create an opportunity? It’s a question we hear asked fairly often, often enough that we decided to find out. So to give you the best chance of success from your own sales calls, here’s what we discovered.

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