Journey Marketing

END-TO-END LEAD GENERATION

Our Journey Marketing methodology is simple but effective. We reach potential customers that have never heard of your business before and through both inbound marketing and sales development, convert them into visitors, leads, customers, and eventually brand evangelists!

HOW WE DO IT

01 / INBOUND MARKETING

Firstly, we work with you to understand your business and build up a picture of your ideal customer, or ‘buyer persona’.

By understanding not only their needs, aspirations, goals, challenges and objections, but also their personal and professional information, we can design a strategy to get your brand in front of the people that you want to win business from.

We’ll make sure your website is optimised to provide the best user experience, will create interesting and informative content to appeal to your target customers and will ensure it is featured in the right places online, bringing the right traffic back to you.

02 / ANALYTICS

We then measure their level of engagement with your business online and score your leads accordingly. What company do they work for? Are they a decision maker? How often are they interacting with our website and with which parts?

By using this information, we can ascertain the strength of the lead, and how far along the buying journey they are. If they’re still at an early stage of the buying process, we’ll use the analytics to tailor the content we provide them, giving them the right information at the right time.

If they are closer to the ultimate purchasing decision, we’ll pass the leads over to our sales development team to reach out to them at the final stage of the journey.

03 / SALES DEVELOPMENT

Using the analytics data and our lead scoring system, our outbound lead generation specialists will engage with your new leads in the right way.

Using personalised approaches to every potential new customer, our sales development team will manage your business opportunities in a professional and positive manner, providing them with relevant content and information to help them along their buying journey.

By engaging with your prospects over the phone, through email and via social media, we will further qualify the lead, and continue to build the relationship with them, right up until the point at which your own sales team are ready to do business!

SO, WHY WORK WITH US?

+44 (0) 1483 778899

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